Slogan Revealed

The time for getting business cards designed is upon me (not to mention the site itself), so it was high time for a slogan to materialize.  An ideal slogan is catchy, memorable, sensational, and describes the action of the business or service as concisely as possible, creating intrigue. 

Many options have gone through my head.  It cannot sway too far into the sensational, making huge promises.  It cannot dip too far into the mundane, boring and forgettable.  For me, it had to take the path of the buddha, if you will, straight down the middle.  Calm, curious, aware....and yet still describes the business concisely.  This one slogan will be on the business cards, the ads, and the website itself. 

Drumroll please......

Reclaim your true self

one small goal at a time

I can see 'Reclaim your true self ' as becoming the slogan in the future, but for now, this being very new - it needs a certain description.

I worked on the site design more on Saturday and I am down to the final sketch which is very exciting.  I'll get a color sketch up and running next.  I never really did long sessions of sketching for a site before.  I normally just jump in and make changes as I go.

However, considering the fact I constantly changed the designs of past sites when the mood hit, this one needs to satisfy a vision and not change every few days.  All of the past designs and endeavors were all learning experiences to this point.  And this moment is the learning process for the next.  Any mistakes or successes are coming to a head in this project for me. 

This one will be a success because I've already thought of it as such.  I believe in it and if I'm the only one that uses it and benefits from it - it's still a success.  Of course, I won't let it fall by the wayside - I'll get at least two other people using it regularly ha ha. 

Special thanks to friends and family who gave their opinions and feedback.  Thank you all!

Love & Gratitude,
Erica Nicole