Tuesday, January 25, 2011

Nothing to Say

I seriously have nothing to say this week.  I wouldn't exactly call it writer's block since I don't really write on this blog - I just journal. 

Nothing that interesting has happened by way of the business. 

I did get a business card made up for the Small Goalz blog.  I'm not heavily advertising this thing, but saving all my pennies for advertising the completed site. 
I am currently working on the marketing plan and doing a few improvements to the office including putting up those curtains instead of the sheet ha ha.  See what I'm talking about here: http://smallgoalz.blogspot.com/2010/09/my-messy-office.html

And the only personal note worth mentioning at this point is amidst the marketing books, I read Sharon Osbourne's autobiography and just loved it.  I would have stayed up and read it all in one night, but had an appointment early the next morning so I ended up finishing it in two nights.  It is very personal and entertaining.  It's basically all the craziness I love about the Osbournes.

I am loving my kindle still.  Long battery life and it is not backlit.  I understand people wanting the full color display of the ipad.  Some books call for that - I mean you can get picture books and not miss out on the colors.  But I could never read a book to a kid from a computer device and I don't read many books with pictures so I haven't found it to be a problem so far.  I enjoy the fact that the kindle is a digital book and reads like it is paper and not like you are reading a book from a computer screen. 

The next steps for the site are really still the same - design design design, program program program.  As soon as I get a working product, I'll be looking for beta testers.  Granted, I know it is nowhere near as exciting as being asked to beta test Cataclysm, but I'm sure there will be a free gifts involved for those who take time to test and give feedback.   



Love & Gratitude,
Erica Nicole

Tuesday, January 18, 2011

Slogan Revealed

The time for getting business cards designed is upon me (not to mention the site itself), so it was high time for a slogan to materialize.  An ideal slogan is catchy, memorable, sensational, and describes the action of the business or service as concisely as possible, creating intrigue. 

Many options have gone through my head.  It cannot sway too far into the sensational, making huge promises.  It cannot dip too far into the mundane, boring and forgettable.  For me, it had to take the path of the buddha, if you will, straight down the middle.  Calm, curious, aware....and yet still describes the business concisely.  This one slogan will be on the business cards, the ads, and the website itself. 


Drumroll please......




Reclaim your true self
one small goal at a time




I can see 'Reclaim your true self ' as becoming the slogan in the future, but for now, this being very new - it needs a certain description.

I worked on the site design more on Saturday and I am down to the final sketch which is very exciting.  I'll get a color sketch up and running next.  I never really did long sessions of sketching for a site before.  I normally just jump in and make changes as I go.
However, considering the fact I constantly changed the designs of past sites when the mood hit, this one needs to satisfy a vision and not change every few days.  All of the past designs and endeavors were all learning experiences to this point.  And this moment is the learning process for the next.  Any mistakes or successes are coming to a head in this project for me. 

This one will be a success because I've already thought of it as such.  I believe in it and if I'm the only one that uses it and benefits from it - it's still a success.  Of course, I won't let it fall by the wayside - I'll get at least two other people using it regularly ha ha. 

Special thanks to friends and family who gave their opinions and feedback.  Thank you all!

Love & Gratitude,
Erica Nicole

Tuesday, January 11, 2011

Social Networking...Good Marketing or Bad for Business?

When one creates a facebook or myspace page, they may have the thought of keeping in touch with friends and family.  They may also just be bored, want to brag, share thoughts and feelings, nose into other people's business, or contact businesses or celebrities. 

People tend to get cranky on the internet and most aren't shy.  The anonymity that the web has given us has made us brave, but oh wait...social networking sites take away the anonymous part.  Now what?  Are you getting honest feedback with those public comments?  Or are people trying to be cool in front of their friends?  Can you trust a general opinion or is the criticism coming from people looking for someone to blame for any little wrong thing, whether they truly believe in the matter or not?  I think those questions are the same online and in real life.

Most official business running social networking pages are looking to become more involved with their customers.  They are looking to be trendy and who can pass up free marketing?  But when things go wrong....now there is a place where everyone can go and feel like they are being heard...and everyone else is reading their complaints and becoming riled as well.  The ones who feel like victims are rallied together with a common cause and plenty of people to bolster defences.  It's a modern mob a la Frankenstein. 

Having a page on one of these sites is a must for a modern day business.  But don't take it on if you can't devote the time to it.  If you can't answer the questions the public may have for you in a timely manner - say a day or two - either wait til you can or hire someone to do it.

Time is a major reason to hire someone.  Their time is devoted to establishing your business web presence, freeing you to do other things.   In other words, where you might have time to create a linkedin page and nothing more, this person can create a facebook, a myspace, deal with a google adsense account, post a twitter everyday, and maybe even write up a blog for your company.  Be clear up front on what you want and how you want to be portrayed. 

If you're the one setting these things up for people, why not get paid to do so?  Decide how long all of this takes - the startup and upkeep and what your time is worth.  Mark down your rates and advertise.  What a fun way to make some extra money. 

Don't forget to research the best ways for businesses to advertise on the web.  If you are going to be an authority on this subject, you will need to know everything there is to know so you can best advise your clients.

So in closing, social networking is most definitely good marketing.  It's free and even if you get bad mouthed a bit - as the saying goes bad publicity is good publicity.  And as long as you are able to respond quickly to matters that could have harmful effects if not put in check, you are golden. 

Happy blogging and networking :)

Love & Gratitude,
Erica Nicole

Tuesday, January 4, 2011

Stop the Insanity

Today I am placing both of my laptops and all my other books and gadgets in the office to stay.  Using them in the living room puts me out of reach of resources I need in my office and things are going undone when I think of them.  Everything at hand is a much better way to be.  Distraction is not permissable in these next few months ha ha.  But since nothing truly exciting is going on today, I wanted to mention some insanity that needs to be stopped.

People drinking bottled water.  I don't think you all realize the problems with this.  Bottled water is a HUGE moneymaker for businesses because you buy it.  They buy land in rural areas then pump the water for practically nothing and sell it back to those areas so you can drink out of a cancer causing, environmentally harmful plastic bottle.  Congratulations on the stupidity.  What do you think happens when businesses find an amazing way to make money?  They buy it all up.  They are buying all the water up.  75% of our Earth is covered in water and only 1% is drinkable.  By 2030 - no matter where you live - there will be a struggle to find clean drinking water UNLESS you buy it in plastic containers.  Congratulations once again.  You buy this water because of its convenience (and you think it tastes better).  Your kids, nieces, nephews will pay dearly.  I have not yet converted my entire family and I can't control what they do.  But I can control my actions and I will choose to fill my own bottle, drink from my own glass, my own filtered tap water.  Please do the same. 

An interesting documentary on this subject:  Tapped

According to this documentary, Nestle has had town water supplies - like natural springs - rerouted so the town's water would be different and they would get the spring.  When towns go without water for however long - Nestle never stops pumping.  If I ever go without water everyone who keeps buying bottled water will be to blame and you will hear about and possibly get sued by me.  Ha - kinda funny - not really.  Stop being an idiot.  Americans spent nearly BILLIONS OF DOLLARS on bottled water in a year when they have tap water and filters readily available at a moment's notice.  Seriously?  Holy crap.  They pump it for free and sell it back to us at 1900 times the amount of tap water!  Of course they'll never stop til our supply has gone dry - it's pure profit.  They are fighting for the right in courts now for their right to pump our water.  And all because you couldn't walk to the sink and wash a bottle.  Again - congratulations.  I used to get bottled water at restaurants, but now I would rather go without a drink til I get home than pump more money into that system.  And its not just Nestle - Coke and Pepsi are to blame as well. 

And as everyone as pointed out - Evian (bottled water brand) is Naive backwards.  From wikipedia.org: 
Naïve is a French loanword (adjective, form of naïf) indicating having or showing a lack of experience, understanding or sophistication; in early use, it meant natural or innocent, and did not connote ineptitude. The dots above the I are called a diaeresis (see also Ï); the alternative spelling, naive, is also typically correct.

Some people may need this water in their areas - well leave it to them.  Stop buying it at gas stations or anywhere for that matter.  Stop wasting money, killing the environment, and making our country look completely stupid. 


Two other interesting documentaries I have seen lately -  one I have mentioned before, but is worth repeating - A Beautiful Truth and Darkon.

A Beautiful Truth is about a natural cure for cancer and how chemical companies are in charge of chemotherapy of course.  But it's just an interesting homemade style documentary.

As for Darkon - it is completely off the subject of big business unless you count it as a drastic escape from such things.  It's about a group of people who have created a community of Live Action Role Players or Larpers.  That term is not really used in the film as they have created more of an alternate realm they go into on the weekends.  It would totally be fun to slip off into an alternate reality, but as the documentary shows - there's no escaping emotions, feeling left out, ignored, and betrayed - all the problems of real life.  The only difference I see is that people who are physically hurt - rez in 16 minutes and people who aren't leaders in business and real life can be and are in Darkon.

Happy watching and FILTERED AND/OR FRESH WATER FOR ALL!!!!!!!!



Love & Gratitude,
Erica Nicole





Filtered pitchers:
















Portable water bottles: